In a scenario when all publicity materials are printed or broadcast in colour, a black and white matter stands out and grabs the attention of viewers more easily. Coloured publicity materials have become so common place that web designers are innovating more in black and white. A retro look to your website not only gives it a distinctive appeal but also helps in attracting more number of viewers.
It is not without reason that web design New York companies are attempting in monochrome. Aesthetics, professionalism, and sophistication are aspects that have been the motivation of designers in adopting this retro style of creation.
Black and white images are uniquely aesthetic – As already stated, in the midst of colourful web pages, pictures in black and white are sure to stand out. Shades of grey help in adding depth to your web page and images become more expressive. For any creation in grey shades, aesthetics is more pronounced.
A classic and respectful appearance – For a classic look of your web page there is nothing to beat a black and white display. Classicism is always associated with monochrome compositions, especially in white and black.
Professionalism implied – Creations in grey shades is synonymous with professionalism. It is normal human tendency to trust a web site created in black and grey shades as compared to those created in colours. Creators of online pages in white and black are more concerned on their design and layout as the use of other shades are restricted. As there is nothing to play around with colours, designers stay focused on layout and approach.
Inspires curiosity – Black and white images always create curiosity in the minds of viewers. Such a monochromatic site would instigate visitors to click on to your website and explore it. It is easier to grab viewers’ attention with an unconventional approach.
Attracts readers – This follows the previous aspect. Curiosity leads to attraction thereby prompting viewers to explore your web site in details. All along this exploration journey your black and white images remain as constant temptations. It is important to inspire curiosity among viewers and thereafter tempt them to read your web pages. As web pages are instruments of marketing they need to be read and commented on. The entire purpose of creating website gets defeated if it is neither visited nor read.
Attention is focused – With all the attention of readers focused to your site and little distraction from images, the contents are read. It is essential that contents are read as that is the most vital part of your web page. Important information, data, findings, and reports are all laid out in this section.
Offers minimal look – In case your web content is colour heavy it is advisable to have it created in monochrome as it is easy to your eyes. Too much of colours are heavy and are strenuous to stare at continuously. Use of grey shades is soothing to look at even for extended hours.
Important messages are conveyed without distractions – Distractions are the worst enemies to a reader’s attention. It is vital to have all his attention focused. This could only be achieved by having a website designed in black and white.
Lend a sophisticated look – Black and white evokes a sense of sophistication and a feeling of confidence. Whenever there are shades of grey instead of varying colourful shades, the usual tendency among viewers’ is that of seriousness.
- Recommended reading: Why it is Important to Make Your Blog Design More Attractive?
For enhancing images – A background in black and white helps to enhance other images in colour. For instance, if you are a service provider for video photography, a colourful sample against a monochrome backdrop would help in enhancing your product.
About the author – Clive Richards runs a leading web design New YorkCompany – http://topwebdesignny.com/. He has a team of accomplished designers to assist in the assignments. They are experts on designing advertisement for both online and offline media. Clive is also regular blogger and contributes to several blog sites.