The Art of Pinteresting: Your Ultimate Guide to Pinterest Business Account

I am a big fan of Pinterest. When I started blogging, I enjoyed pinning images to my boards as a way of promoting my blog. I enjoyed navigating through follower’s boards, re pinning and commenting. However, that was just like a short sweet dream.

While examining my SERP for some of my blog’s posts, I noticed that a Pinterest board page had a SERP 4 for one of my keywords. How come an ordinary woman, who knows nothing about SEO get such a good SERP?!

I thought if she can do it, then I can do it too!

I write about natural beauty tips, but Pinterest can be good for your niche, too. You should be aware of the fact that Pinterest is not a social tool for only food recipes, beauty and fashion lovers. It can be a powerful tool for bloggers and business owners, too.

Why choose Pinterest?

  • Pinterest is a great source for do-follow links: the treasure that all bloggers are seeking for. All you need is a Pinterest business account to start gaining do-follow links to your website or blog.
  • Pinterest has developed a Pinterest business account that is similar to that in Facebook, where you can promote your brand and engage with your followers using your brand name instead of your personal name.

Should I have a Pinterest business account?

If you are a blogger, or a business owner you should concern converting to a business account since:

  • You will be able to have your own business name showing on your Pinterest business account.
  • Your Pinterest business account will help you drive traffic to your blog or business website.
  • Build your personal brand and find customers for your products or services.
  • In the future when Pinterest provide more services and products for business accounts you will be notified and will have the ability to use them.
  • No fees are applied when converting or subscribing a Pinterest business account.
  • You can link your business account to your Facebook and Twitter accounts.
  • You can add a Pin It button, Follow button, Profile widget and Board widget to your website or blog through your Pinterest business account.

Set up Your Pinterest Business Account.

1. Sign up for a Pinterest business account.

One of the most advantages for signing up, is that you will have more features including verifying your website URL. If you already have an account on Pinterest, you can also convert your account easily after accepting theย terms of service.


2. Verify your website.

This is a very important step for showing professionalism. Besides, people who like your pins may like to visit the source; that is your blog or website. You have two choices verify with either an HTML file or a META tag.

Once verified a checkmark will appear next to your website URL. In addition, users will be able to see the full URL of your website.


3. Add a Pin it button to your blog/website.

There are several ways to add a Pin it button, either by embedding the Pin it button in your website, using a plugin for social bookmarking websites, or adding a Pin it button to the photos appearing in your blog.

I prefer the last one. There are several plugins for that, one of them, “jQuery Pin it button for images”. When this plugin is activated on a WordPress blog, the image is highlighted whenever the mouse hovers over the image, I like this option, since it attracts Pinterest addicts to Pin your images!

Features you will like.

Pinterest Web Analytics:

Pinterest analytics

To get access to this service you need a verified website address and switching to the new Pinterest look. Both are easy to do.


In addition to the classical Pin it button, Pinterest allows you to add a follow button, profile widget, and a board widget to your website. This is very useful in showing your boards or latest pins.

How to make the best use of Pinterest?

  • Start with your profile.

Set a good image that represents your business.

Write a brief description of your business

Include your website URL and verify it if you did not do that before.

Connect your Pinterest business account with Facebook and Twitter accounts through your Pinterest account settings.

  • Create boards that have relevant content to your website.

You want your boards to give a brief idea of what is your website all about. So, take your time in picking the boards you want to share with your followers.

  • Optimize your boards.

Optimizing your boards would be of great benefit to you. I have seen boards with SERP of 4 and 6 . If you can optimize your boards, you may get more traffic from Google, thus more followers to your boards.

How to optimize my boards?

Easy! Choose a relevant name for your board that contains the keyword you want to rank for. Write an attractive description for your board, and choose the relevant category for it. Take a look at one of my Pinterest boards, you will see how I used the keyword ” Beauty Tips” in the board’s name and description.

What if I have already created my boards? Can I make some changes?

Of course! You can edit your boards name and description at any time without effecting the pins included in it. The only action that you cannot undo is deleting a board, so think carefully before clicking the delete board button!

  • Choosing your pins.

When pining images make sure to choose attractive, meaningful images. Your pins should show a message to your visitors that is clear enough to encourage them to follow you.

Images pinned should be relevant to your followers interests. If you have other interests either pin them in a separate board, or create a new personal Pinterest account for your interests.

Marketing Tips

The marketing tips that you apply to your Twitter and other social Media apply here, too:

  • Engage with your followers by commenting on their pins, repinning useful pins, and liking their pins.
  • Use the URL to know who pin images from your website and thank them for sharing your pins.

Tip: Choose attractive images for your board covers, you can do that by hovering the mouse on the board cover and clicking “Change cover”.

Can I use Pinterest in my niche?

Some may think that it is difficult to use Pinterest in their niche. Actually, anyone can use it; you just need add some tools and imagination to your work.

Suppose you are blogging in SEO niche, and you have an awesome page design, make a screen shot of it, upload it to one of your boards and write a good description.

Tip: When adding pins from your computer, include your website URL in your description, thus directing those who like your pin to your website.

Features that maybe available in the future.

  • Hash tags: this is a useful tool that increase the ability for your pins to appear in search results made within Pinterest.
  • Connecting Pinterest Business account with your Facebook business page. You can now connect your Pinterest Business account to your personal Facebook account. Connecting to your Facebook page would be a useful tool to post on both business accounts at the same time. Hope that this will be available soon!
  • Scheduled pins: when most of your followers are in a time zone different from yours, it would be very useful to schedule your pins rather than staying awake for late hours at night to pin your images!

These are the main features for Pinterest business account. Hope that more features will be added soon in the future.

So, what about you? Are you a regular user of Pinterest? What other tips you can add?

Are you still new to Pinterest? Will you consider using Pinterest as a part of your social bookmarking routine?

The following two tabs change content below.

31 thoughts on “The Art of Pinteresting: Your Ultimate Guide to Pinterest Business Account”

    • Hello Dima,
      You’re welcome. And thank you so much for sharing your masterpiece on COD! I have read this and I am amazed how a beauty expert wrote a very informative post about Pinterest (seo related topic)!!! ๐Ÿ™‚ Anytime soon, I’ll be setting my Pinterest business account… (You won!) ๐Ÿ™‚


  1. This is a great Pinterest information! And I would completely agree that Pinterest is a must to have within your social media toolbox. If others will just take this information and start leveraging Pinterest, the visitors will come. One point to share in regards to Pinterest while its images its still read as content. It’s always best to have unique content even with images.

    Thanks again for sharing!

  2. Thanks Eric!
    I have experienced the benefits of using Pinterest myself. Backlinks and traffic both will be a very visible result of using Pinterest, but as you said, one should choose images carefully.

  3. hello
    Dima Al-Mahsiri
    thnx for this complete guidelines about prienterest really enjoyed the read nice share will bookmark it for my fiurther use

  4. Great article, Dima! I have verified my website and have a Pinterest business account. iFabbo had a great YouTube video on how to do it. Where do I go to see my Pinterest analytics? And what is SERP (search engine rank page???) Thank you for this

  5. Thanks Allison ๐Ÿ™‚
    to view your Pinterest analytics, you need to switch to the new Pinterest look. To do that use the drop down menu on the top right of your Pinterest account page.
    SERP stands for ” search engine results Page”, In other words, it is the listing of results returned by a search engine in response to a keyword query .The smaller the number the better. It is a good tool for tracking your search engine optimization progress. There are several free SERP tools online you can use.
    Feel free to ask if you have additional questions.

  6. Love pinterest and its user interface! I’m glad they created their own analytics! Definitely, a great way to see how effective pinterest can be for businesses. Thanks for sharing in Bizsugar!

  7. great article dima
    pinterest is a great social network to increase your blog traffic. it works much better if you have a blog related to photography as this is mainly related to images so good images attracts more visitors from pinterest

    • Thanks prabhat,
      Sure Pinterest is very important to your blog. But even if your blog is about SEO , for example, you can stll benefit from it, there are lots of ways to present your blog their. Check COD back ,I will be publishing a new post about that soon! And you will find examples that deserve pinning!

  8. Dima,
    What a great post…Well written and informative. It is so refreshing to find an article that gives you step by step instructions on how to Pin-it. And the future features was the icing on the cake! Keep up the good work.
    Happy Pinteresting ๐Ÿ™‚

    • Welcome to COD Astrid ๐Ÿ™‚
      Thanks for your comment, yes indeed , there are many useful features coming soon for Pinterest, and the Pinterest business account seems to be improving continuously !

  9. Thank for sharing, as i was searching Article regarding pinterest… that i can start using it for my blog promotion……… i am thanking in advance for working of these steps

  10. It is a really a great Pinterest information and i am very much agree that Pinterest is a must to have within your social media campaign.

  11. hi thats a nice article on the pininterest and this would surely be the sucess in social business scenarios as per the illustrated details that have been set to the pininterest business account

  12. hi dima
    thats a quite nice article you have been posted the main things about pinintersting business is very generous within the socialized media campaigns..

  13. I’m a user of Pinterest. I created my account on Pinterest but I didn’t give more time on Pinterest so I don’t have knowledge & expereicne of Pinterest but I hear Pinterest is nice social network for business also.

    • Hi Maneesha,
      Since you already have a Pinterest account, it is easy to set up your business Pinterest account, just follow the steps. If you ever need any help, you can always ask ๐Ÿ™‚

  14. Hi Dima,
    It’s wonderful sound about Pinterest! I’m a user of Pinterest but I don’t use Pinterest more than other social networks! I don’t understand how to use properly Pinterest Account but thanks for presenting great sound about Pinterest account !

    • Hi Christina,
      People are not well evaluating Pinterest as a good way for promoting their business, it can benefit your business in many ways as mentioned in this post ๐Ÿ™‚

  15. Hi Dima Al-Mahsiri,
    I like this sweet explanation about Pinterest ! I have account on Pinterest but I don’t use Pinterest because the reason it I don’t know how to use Pinterest But it’s a great Guide about Pinterest Business.

  16. I feel good to know about Pinterest Business. I have don’t have Account on Pinterest but now I will move on Pinterest & create a good & attractive profile for Business.


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.