When you want to set-up any business, its promotion is as essential as its smooth functioning. Making use of social networking websites like Twitter is a big way of business to business marketing. It is semi-official and not Facebook. Tweets are considered more seriously than a Facebook post or status.
However, the popular Facebook has a page feature for businesses and brands. It is generally used for informal networking with friends instead of connecting with customers. Whereas, everything that appears on your Twitter page is more or less deemed official. So, tweeting should be done carefully as it can openly affect your product value.
Twitter is very powerful and there are just right examples of how it can be used to promote and tell people about your goods and services. In just a couple of days, one popular game collected nearly millions of tweets. Hash tagged tweets can get several hits a day.