If you’re an entrepreneur, you likely have a business blog by now. The problem is, so do all of your competitors. Each year brands have got to revise their strategies and practices to keep things fresh and stay in the game. To improve your business blog this year, try the following tactics.
1. Update your content
It’s always important to offer your readers plenty of fresh content. However, this doesn’t always mean you have to produce brand new posts. Consider the fact that your industry is continually evolving, and think about updating the posts you already have on your site, to provide the most current info on that topic. As a blogging strategy, you should seek to update your articles and provide new ones too.
2. Video content
Remember, your blog doesn’t all have to be written content. Plenty of studies suggest that video content is more effective and engaging. According to Oberlo, ‘ video marketers get 66% more qualified leads per year.’ If you’re not confident in creating video content yourself, you can outsource it to a company. If you prefer, you might instead like to host webinars using platforms such as Vimeo, Zoom, or Facebook Live.
3 . Long-form content
When it comes to ranking in search results, long-form content often performs better than short. Long-form means a large word count and lots of depth on the topic. Due to the length, longer posts are more keyword-rich. This means that these posts are likely to appear as results for long-tail keywords. Longer posts are also more likely to offer the reader clarity and a definite answer to their query. Detailed posts that answer questions will receive links or shares that help to increase web traffic.
4. Search Intent
To improve your blog posts, it’s important to respond to search intent and SEO. To help you find the right keywords to include, it’s a great plan to use a few tools. Jaaxy is a top keyword research platform to help you to find the keywords you need, fast! You’ll get a bunch of useful data on each keyword, including potential traffic, search volume, and competition. Ahrefs Keywords Explorer is another useful option to help you find the right words. The great thing about this tool is that it gives you extremely detailed data. Due to Google’s BERT update last year, it’s vital to respond well to informational searches.
To give your marketing a boost for 2020, the best idea is to work with a PR and marketing agency. With a professional service to publicize and promote your brand, you can sit back and do what you do best! Many PR and marketing agencies will cover your content marketing needs. With your content covered, you don’t have to worry about doing lots of research to stay ahead of your competitors. To get the best results, choose a PR agency that specializes in your sector. For instance, law professionals would be well advised to look at Elitelawyermanagement.com.
Blogging may be an older marketing tactic, but it does deliver top results. Content marketing is more important than ever in 2020, and your blog is the tool you need to boost engagement. If you don’t have a blog yet, consider starting a blog for your company.