2013 is upon us, yet the hold of SEO on the online world shows no sign of abating any time soon. Still one of the most important aspects of gaining a high search engine ranking, SEO could be what you need to boost your site’s performance.
However, it is important to note that SEO is a very competitive field. Even with the most effective SEO campaign in place, you could miss out on getting the high ranking that you want for your site if you neglect optimizing your text and links.
The good news is that many of the basics of SEO that have been established for many years remain viable to this very day. Generating quality content is still of paramount concern, and it is more crucial than ever to come up with content that actually has value to your readers.
Keyword usage is still an important concoction, and it is imperative for site owners and developers to learn how to use them for maximum benefit. The traditional method is to place effective keywords at strategic parts of the copy, with the most effective of these being the ones that describe the content of the site and are as close as possible to the phrases that people actually use when making a search.
As for keyword placement, they seem to provide the most benefit when used in titles, headings, links, and Meta data. Keywords are also more effective when included in image and video tags.
The importance of making sure that each and every page of the site is unique cannot be discounted. Aside from ensuring the originality of the content, it is also important to assign keywords specifically related to the content of the particular page, and to assign unique topics and titles to these pages. There are a variety of keyword research tools available on the Internet for free or for a minimal price, and they can be invaluable in helping you target the most effective keywords to use for your own sites.
Under no circumstances should you use keywords to mislead people into visiting a site with unrelated content. Not only will this unscrupulous practice earn you a poor reputation among the online community; they will also open up your site to the risk of penalization by Google once your tricks are brought to the attention of the search engine.
Finally, keep in mind that for all its focus on attracting Google and search engine spiders, SEO is all about connecting with your target audience. Spend time developing quality content and present it in a clear and logical manner, and you are halfway there.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
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